LevelUP helped a multinational financial services organization expand its workforce across key international markets, including New York, London, and Hong Kong. Through targeted recruitment, employer branding, and market intelligence, LevelUP supported the hiring of 45 managing directors and 194 bankers while strengthening the client's ability to attract specialized financial services talent.
Quick FactsIndustry: Financial Services / Investment Banking |
The Challenge
A multinational financial services organization and long-standing LevelUP client needed to attract highly specialized investment banking professionals to support its expansion across New York, London, and Hong Kong.
Competition for experienced banking talent made it essential for the organization to differentiate itself as an employer and communicate a compelling employee value proposition (EVP) across multiple markets.
The client needed a coordinated international recruitment approach that could attract senior banking professionals, support hiring growth across regions, and strengthen its position in competitive talent markets.
The LevelUP Solution
LevelUP developed a global recruitment approach focused on attracting specialized banking talent, strengthening the client's employer brand, and supporting informed hiring decisions. Our approach centered on four priorities:
Strengthened Employer Value Proposition
We refined the client's employee value proposition to communicate its strengths as an employer and attract experienced investment banking professionals. Messaging was adapted to resonate with candidates across different geographic markets.
Targeted Specialist Recruitment
LevelUP implemented a multi-stage candidate screening process to identify and assess highly qualified banking professionals, with a particular focus on senior leadership and niche financial services expertise.
Global Market Intelligence
Our team delivered monthly market intelligence reports to help the client understand regional talent conditions, monitor competitors, and make informed recruitment decisions across key international markets.
International Recruitment Coordination
We aligned recruitment and employer branding efforts across the Americas, Europe, the Middle East, Africa, and Asia-Pacific, helping the client establish a more consistent approach to attracting talent while supporting its international expansion plans.
The Impact
LevelUP supported the hiring of 45 managing directors and 194 bankers, helping the client strengthen its investment banking capabilities across international markets.
Managing director hiring increased by 37% in the first year and a further 18% in the second year. Banker hiring grew by 48% in the first year, followed by an additional 16% increase in the second year.
Beyond increasing hiring volumes, LevelUP helped strengthen the client's employer brand and expand its recruitment reach across APAC and EMEA.
With continued support from LevelUP across recruitment and contingent workforce management, the organization successfully opened several new global offices and established a stronger foundation for continued international growth.