Employer branding doesn’t have to be complex. You don’t need a full-scale rebrand or an award-winning video campaign to stand out. In fact, some of the most effective employer branding wins are the simplest to implement, and they can have a major impact on how candidates perceive and engage with your organisation.
If you’re looking for ways to elevate your employer brand without a massive investment, here are a few low-lift, high-reward tactics that any company can start with today:
- Respond to Candidate Reviews: Candidates are already talking about your company on sites like Glassdoor, Indeed, and even social media. Responding to reviews, whether they’re positive or critical, demonstrates that you value feedback and are committed to ongoing improvement. It humanises your brand and builds trust.
- Humanise Your Job Descriptions: Too many job postings are filled with corporate jargon and generic requirements. The easiest way to stand out is simple: write like a human. Be clear, authentic, and include a sentence or two about your culture, values, or what success looks like in the role. This helps candidates notice whether they would be a cultural fit.
- Showcase Employee Stories: Your best brand ambassadors are your employees. Featuring team member spotlights, testimonials, or day-in-the-life content can be incredibly powerful in helping candidates picture themselves as a part of your organisation.
- Be Present on Social Media: You don’t need to post daily or chase trends to have a strong employer presence. Consistency is key. Highlight new hires, celebrate wins, share behind-the-scenes moments, or spotlight your company’s impact in the community. Candidates will often visit your social media pages before applying—make sure there's something there to meet their needs.
- Close the Loop with Candidates: One of the biggest frustrations for job seekers is silence. Sending a simple update with kindness and clarity can leave a lasting impression. It’s not just good candidate experience; it’s good branding.
Why This Matters: Branding and Candidate Experience Are Core to Talent Maturity
At LevelUP, we work with organisations at every stage of their talent acquisition journey. Some are just beginning to build structure around their hiring process; others are leveraging AI-driven insights to forecast and fill roles before they’re even open.
Regardless of where you are, two things consistently separate high-performing talent functions from the rest: employer branding and candidate experience. That’s why both are foundational pillars in our Talent Acquisition Maturity Assessment.
Is Your Employer Brand Feeling Underdeveloped?
LevelUP’s Talent Acquisition Maturity Assessment is your blueprint for building a more effective, efficient, and competitive TA strategy. It’s free, fast, and designed to help HR and Talent leaders identify quick wins and long-term opportunities across branding, candidate experience, process, tech, and more.
Take the assessment now and get a custom snapshot of where your hiring function stands, and how to elevate it.